Wondering how to get more people on your website? Whether you’re running a small business, a blog, or a service like plumbing in the UK, driving traffic is essential to growing online. You don’t need a huge budget or tech skills to make it happen. Just use smart, practical steps that deliver results. At Ball and Bence, we’ve helped folks boost their website visits with straightforward tactics. Here are seven proven steps to show you how to get more people on your website, with ideas you can start using right now.
Optimize for Search Engines with Simple SEO
Most people find websites through Google, so making yours easy to spot is a top way to learn how to get more people on your website. Start with basic SEO, which is like putting up signs for search engines. Pick a keyword that fits your site, such as “dog grooming London” if that’s your thing, and weave it into your homepage title, a subheading, and a couple of paragraphs. Tools like Yoast SEO can help if you’re on WordPress.org. It’s free and guides you to tweak your pages. Keep content clear. Write a 300-word “About” page explaining what you do, slipping in your keyword naturally.
A café owner we helped added “best coffee Bristol” to their site and went from 10 to 50 daily visits in a month. Small changes like this can bring big wins.
Share Your Site on Social Media Regularly
Social media is full of people who could visit your site if you give them a nudge. Knowing how to get more people on your website means posting where your audience hangs out, like Facebook or Instagram. Share a mix of posts. Try a photo of your latest work captioned “New blog post live. Check it out!” or a quick tip like “How to fix a leaky tap,” linking back to your site. Post twice a week, perhaps Tuesdays and Fridays, and use hashtags like #SmallBiz or #DIYTips to reach more folks. Join groups too. “London Homeowners” works if you’re a tradesperson. Drop a helpful comment with your link there.
A florist we advised posted a “Spring Bouquet Guide” link on Instagram and saw 80 clicks in a day. It’s free and pulls people in quickly.
Write Useful Content That Answers Questions
People visit websites for solutions, so give them what they’re after. A big part of how to get more people on your website is creating content they’ll search for. Write short blog posts, around 300-500 words, on topics your audience cares about. Think “5 Ways to Spot Faulty Wiring” for electricians or “Top 10 Vegan Recipes” for food bloggers. Use Google Trends to spot what’s hot. Search “vegan meals” and see “easy vegan dinners” spiking, then write that. Keep it simple, add a photo edited with Canva for free, and end with a “Learn More” link to another page.
A mechanic we helped wrote “How to Check Your Oil” and got 200 visits in a week. Useful content keeps visitors coming back.
Get Listed on Free Directories
Directories put your site where people are already looking. Figuring out how to get more people on your website includes free listings like Google My Business. Add your address, hours, and a site link to show up in local searches. Try Yell or FreeIndex too. Basic profiles cost nothing and let you add “Visit Website.” If you’re niche, find specific ones. Checkatrade suits tradesmen, for example. Fill them out fully with phone, services, and link, then update yearly.
A landscaper we supported listed on Yell and saw 30 extra site hits monthly. It’s an easy way to get noticed.
Run a Small, Targeted Ad Campaign
A little ad spend can stretch far when you’re exploring how to get more people on your website. Start with Google Ads at £5-£10 a day. Use Google Keyword Planner to pick cheap keywords like “dog walking Leeds” or “cheap haircuts Glasgow” at £0.50-£1 a click. Write a tight ad: “Need a Haircut? Book Now!” with a “Visit Site” button, linking to your homepage. Add negative keywords like “free” to avoid tyre-kickers. Check results daily. £1 per click driving 10 visits is solid.
A baker we guided spent £30 a week and got 50 new visitors. It’s affordable if you keep it focused.
Encourage Word-of-Mouth with Easy Sharing
Happy visitors can bring others if you make sharing simple. One of the best tricks for how to get more people on your website is adding share buttons. AddThis offers a free plugin for WordPress. Put them on every page and post: “Loved this? Share it!” Ask clients or readers to spread the word. “Tell a mate about my plumbing tips!” works well. Offer a perk like “10% off if you refer someone.” Include your site link in emails too: “Check my latest work at [your site].”
A photographer we helped added buttons and saw 40 shares in a month, doubling traffic. It’s free buzz from your fans.
Track and Tweak with Free Analytics
You can’t improve what you don’t measure. A key part of how to get more people on your website is using Google Analytics, which is free and easy to add. Install it to see where visitors come from. If a Twitter post sent 100 visits, that’s a win, so post more. Set a goal like “Contact Form Submitted” to track leads. Check Facebook Insights too. A photo with 200 views beats a link with 20, so lean into pics. Test tweaks: swap “Contact Us” for “Get a Quote” and see what sticks. Review monthly and ditch what flops.
A shop owner we advised found Instagram drove 60% of traffic and focused there, tripling visits. It’s how you refine your approach.
Wrap-Up: Boost Your Traffic with Simple Moves
Figuring out how to get more people on your website doesn’t have to be tricky or costly. These seven steps, from SEO and social posts to content, listings, ads, sharing, and tracking, offer real ways to grow your traffic. A retailer we helped mixed Google Ads with blog posts and jumped from 50 to 300 weekly visitors. Start with one: write a post, list your site, or check Analytics. At Ball and Bence, we’ve seen these tips for how to get more people on your website work wonders. Want tailored help? Contact us. Let’s get your site buzzing!
